I Love Tennis (ILT) was first conceived as a forum for Toronto’s tennis community, where players could find a tennis partner by posting or browsing listings. While the site was sustainable, the dated look and static functionality wasn’t meeting the needs of the creator of ILT, or the users.
While doing the strategic research for I Love Tennis, our team concluded that tennis lovers in the city weren’t playing as much tennis as they would like.
Not having enough time; 62%
No partners to play with; 62%
Injury/Health Problem; 18%
No courts nearby; 16%
No one at my skill level; 8%
By addressing a matchmaking solution, injury awareness and court access, the industry has potential opportunities to grow it's frequent player base.
At its core, I Love Tennis is a union of beautiful design and functional database. Users look to ILT’s masterful search engine to find tennis partners, coaches, summer camps, stores, clinics and over 300 tennis courts in Toronto and the GTA. They are also able to refine their search for tennis partners, filtering by tennis rank, skill, and playing availability.
Want to hit the courts within the next couple of hours or days? The design of the Post and Play feature allows a user to “shout out” to all other players in the ILT community, without using the direct message function.
Tennis players are frequently on the go and looking for easy time-management solutions to sneak in a quick match. For this reason, we made sure to build a mobile and tablet user-friendly website. Users are able to access their account and set-up a game anywhere, anytime. This also helps players find other courts nearest to their location if their first choice is overcrowded.
Inspired by the energy and positive tone of the sport, we developed a brand identity and logo that was fun, joyful, communal, and vibrant. The site has a buoyant feeling created by rich, summer colours, crisp photography, and playful graphic icons. The logo is simple and interactive. The brand identity was designed with flexibility in mind: if the project expands, it can easily be adapted to showcase different sports.
The one-stop resource is consistently growing. Profile are being created on a daily basis. Tennis lovers are using the website to expand their circle of tennis partners. Coaches are slowly introducing themselves, making it a hub to find new consumers.While Tennis continues to gain momentum in Canada, we are proud to know that the community that we have built and design, will have an increase growth of participation and development of tennis enthusiast throughout the city. We also believe that I Love Tennis is a great initiative to have for a healthier Toronto.